Make a Game of It, Then Play to Win

The July Project: Day 3

The first time I got serious about exercise, I became a member of the YMCA in downtown Knoxville, Tennessee. The Y offered an incentive program for runners. They gave out 6 x 9 index cards on which you could record your miles by inking in a grid of 500 tiny boxes. When you filled the card, you turned it in with $5 and got a downtown ymca 500‑mile club T‑shirt.

I filled up two cards, so I also got a 1,000‑mile club T‑shirt before I left Knoxville. I worked hard for those cheap T‑shirts. Even though the card program relied on the honor system, I scrupulously discounted fractional miles and pushed myself harder every time I neared the end of another row of boxes.

Fast-forward to the summer of 2004 …[MORE]

The T-shirts Were Right All Along

The July Project: Day 2

I see T‑shirts with slogans like “Softball is life,” “Rugby is life,” “Shark-diving is life,” and so on. I used to find them stupid and arrogant. What the heck is that even supposed to mean: softball is life? Obviously, there’s a lot more to life than softball.

Hockey is lifeGotta have it? Go ahead and click. I won’t tell.

Then I found my own exercise passion: walking. It didn’t turn into an obsession overnight, and I never felt compelled to rush out and buy a walking is life T‑shirt. But I got hooked on it.

And over the course of several years, I discovered the wisdom of the T‑shirts …[MORE]